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FRSH Scents Partnership with Gumball 3000

The 24th edition of the Gumball 3000 Rally blazed a path across Europe this week! From the 10th to the 17th of June, Gumballs’ came together for an exciting, fast-paced European Tour that required no little endurance! 100 supercars and superstars aplenty took to the streets of Edinburgh, London, Bruges, Amsterdam, The Alps, Venice, Ljubljana, Budapest, Split and Porto Montenegro over 7 days.

FRSH Scents are proud of our partnership with Gumball 3000 and the unique opportunity to take our brand to new audiences every year. The exclusive and limited-edition range of Gumball 3000 air fresheners also allows everyone to get a little taste of the aspirational Gumball vibe in their own car. FRSH Scents’ mission is to make life’s journeys better and the Gumball 3000 is one of the ultimate journeys!

Founded in 1999 by British entrepreneur Maximillion Cooper, Gumball 3000 is a car rally which has taken thousands of supercars and entrants on an epic journey all across the globe, touching down on every continent to create one of the greatest bucket list experiences possible behind a wheel. Maximillion says “Gumball is about challenging tradition and taking a non-conventional approach to exploring and pushing cultural and creative boundaries.”

These are values that also power the team here at FRSH Scents. Through our work with the Plastic Bank and our day-to-day work in designing and developing exciting new products, we have brought a fresh, innovative and sustainable approach that differentiates us within the industry as well as in the eyes of our customers who value the fact that our products don’t just look and smell great, but are also plastic neutral.

So as the European Tour 2023 Gumball 3000 Rally left the grid in Edinburgh and made its way to each checkpoint, we were excited to be part of the journey with the FRSH Scents brand proudly displayed on every one of these amazing cars! And we aren’t the only ones that love the action of the Gumball 3000 rally! Every year famous names from the worlds of music, sports and entertainment, as well as business leaders and petrol heads are united in their love of the Gumball experience.

To find out more about our exclusive Gumball 3000 range or to see how you can engage your customers with these exciting products please contact us at for more information on becoming a stockist or distributor.


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