Case Study
FRSH Scents × Shell Paraguay
"Un Aire de Campeones"
Turning scent into a lasting brand touchpoint
Overview
FRSH Scents partnered with Shell Paraguay to develop a bespoke car air freshener promotion titled “Un Aire de Campeones.” This limited-time campaign rewarded customers with a Shell × FRSH Scents branded air freshener when they made a qualifying fuel purchase. The objective was to create a memorable brand touchpoint that extended the Shell experience beyond the fuel forecourt and into daily life.
Objectives
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Drive customer engagement and loyalty at the pump through an experiential, value-added gift offering.
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Extend brand presence inside the vehicle by leveraging scent, thus creating a powerful sensory cue that reinforces positive associations with Shell.
Strategy & Development
Rather than a generic giveaway, FRSH Scents worked with Shell Paraguay to create a product that matched the campaign’s theme and elevated the brand experience:
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Co-Branding: The vent clip air fresheners featured eye-catching Shell x FRSH Scents branding designed to feel collectible and meaningful to customers.
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Custom Design: The designs featured Shell Race Team characters from drivers and technicians to the pit crew and support staff
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Premium Fragrance Selections: A variety of fragrances chosen by the client, including Ocean Breeze, Coconut and New Car, ensured the products were welcome gifts and the cool designs meant that they remained in the car long after the redemption.
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Private Label Production: From initial ideation through to packaging and quality control, FRSH Scents managed the full private label process, delivering products at scale with consistency and reliability.
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Logistics & Timing: Coordinated delivery ahead of key promotional windows ensured product availability throughout the campaign period.
Product & Experience
The Shell × FRSH Scents vent clips served dual purposes:
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Functional Gift: A high-quality air freshener that actively improves everyday journeys and brings fun to the in-car environment.
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Brand Experience: Every time drivers engage their vents, they’re reminded of the positive interaction with the Shell brand, turning a single fuel purchase into ongoing, sensory reinforcement.
Unlike typical point-of-sale giveaways, these custom vent clips were designed to become part of the everyday driving experience, creating lasting brand recall far beyond the moment of purchase.
Results & Impact
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The campaign successfully positioned a functional product, a car air freshener, as a valued gift that drives brand preference rather than being a simple promotional item.
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The vent clips contributed to increased customer excitement and traffic at participating outlets throughout the promotion.
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The private label collaboration further showcased FRSH Scents’ ability to deliver high-volume, bespoke products for global partners with quality and efficiency.
What This Shows
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Brand-Aligned Private Label: When thoughtfully designed and executed, private label car fragrance can be a powerful tool to extend brand engagement across a customer’s daily journey inside the vehicle.
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Scale + Craftsmanship: FRSH Scents reliably delivers custom products that reflect brand values while meeting logistical and timing demands for large campaigns.
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Sensory Marketing in Action: Scent creates emotional and recall-enhancing connections, a unique advantage in loyalty and experiential campaigns.
Want to explore private label possibilities?
At FRSH Scents, we help global brands design, produce and deliver custom car air fresheners that build loyalty, enhance customer experience, and create lasting brand impressions — both at scale and in market.
Discover more about our Private Label services
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To discuss how you can work with FRSH Scents on a program that delivers great value and strong results please contact us at info@frshscents.com to arrange a free consultation or for more information.